Senior Paid Social Specialist
New
P
P1 CommerceECommerce marketing
Location: Mexico
Secondary Locations: Colombia [Remote], Argentina, Brazil
Workplace: Remote, Availability to work with meaningful overlap with U.S. business hours.Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency (C1 or C2), written and spoken.
- Experience
- 5+ years of hands-on paid social advertising experience
- Required Skills
- Shopify
Requirements
- Bring 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands.
- Have advanced, hands-on experience with Meta Ads Manager.
- Have experience managing six-figure monthly advertising budgets.
- Understand campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation.
- Analyze campaign performance and make optimization decisions based on data.
- Understand eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution.
- Have experience managing multiple campaigns or client accounts simultaneously.
- Work independently, prioritize effectively, and take ownership of campaign execution.
- Communicate effectively and collaborate with Growth Strategists.
- Have advanced English proficiency (C1 or C2), written and spoken.
- Be available to work with meaningful overlap with U.S. business hours.
- Preferred: Experience managing campaigns on TikTok Ads and Pinterest Ads.
- Preferred: Familiarity with Shopify, eCommerce analytics environments, attribution, conversion tracking, and performance measurement tools.
Responsibilities
- Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest.
- Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives.
- Monitor performance metrics and identify opportunities to improve efficiency, scale spend, and drive profitable growth.
- Conduct ongoing testing across audiences, creative formats, messaging, placements, and campaign structures.
- Identify underperforming campaigns and implement data-driven optimization strategies.
- Collaborate with Growth Strategists to translate client growth objectives into paid social execution.
- Monitor budget pacing and allocate advertising spend effectively.
- Evaluate creative performance and communicate insights and recommendations to internal teams.
- Maintain campaign documentation, performance tracking, and reporting.
- Stay current with platform updates, advertising policies, and paid social best practices.
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