Product Lead, Self-Serve Growth
New
J
JobgetherB2B SaaS, web data, AI
Based in United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5–8+ years of experience in growth, growth product management, lifecycle marketing, or funnel optimization roles.
- Required Skills
- Product AnalyticsRESTful APIsA/B testing
Requirements
- Have 5–8+ years of experience in growth, growth product management, lifecycle marketing, or funnel optimization.
- Demonstrate success driving customer acquisition and managing growth funnels in B2B SaaS or developer-focused businesses with self-serve or product-led growth models.
- Bring experience with developer tools, APIs, data products, or other technical audiences.
- Understand how engineers discover, evaluate, adopt, and integrate technical products.
- Demonstrate direct ownership of website conversion outcomes and experience building websites that generate demand and drive conversions.
- Show a track record of improving activation, free-to-paid conversion, revenue expansion, and churn reduction.
- Define performance metrics, instrument funnels, segment customers, and combine product usage data with marketing and sales insights.
- Have product owner or growth product manager experience working with engineering and design to define requirements, prioritize initiatives, and deliver iterative improvements.
- Have practical experience using AI-powered coding tools to prototype experiments, create mockups, and build functional demos independently.
- Collaborate across product, marketing, customer success, Revenue Operations, and sales to align growth objectives.
- Nice to have: production coding experience or contributions to open-source projects.
- Nice to have: familiarity with experimentation platforms and product analytics tools such as Amplitude, Mixpanel, or Google Analytics 4.
- Nice to have: knowledge of marketing automation platforms and CRM systems.
- Nice to have: experience developing product-qualified lead strategies or platform-to-enterprise upgrade journeys.
Responsibilities
- Own and optimize the self-serve funnel, including signup, trial, activation, paid conversion, and customer expansion.
- Lead the website and application-interface product roadmap with engineering leads, developers, and designers.
- Optimize website experiences, messaging, content formats, and product narratives to support customer acquisition and conversion.
- Design product-led growth journeys across developer ecosystems, open-source communities, and AI agent platforms.
- Improve developer onboarding by optimizing documentation, SDKs, code examples, and initial product interactions.
- Develop customer data strategies using product usage signals and firmographic information for personalized onboarding, content, and nurturing.
- Partner with Revenue Operations to identify high-potential customers and determine when sales teams should engage.
- Establish an experimentation framework, run A/B tests, analyze funnel performance, and scale successful initiatives.
- Collaborate with product marketing, engineering, design, customer success, Revenue Operations, and sales on growth initiatives.
- Monitor growth metrics, including activation, trial-to-paid conversion, self-serve and expansion revenue, funnel velocity, and product-qualified lead quality.
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