Senior Strategic Social Media Manager
Job Details
- Languages
- Excellent written and spoken English
- Experience
- 6–8 years of direct experience in social media strategy and management
Requirements
- Bring 6–8 years of direct experience in social media strategy and management.
- Develop social media strategies from scratch and connect them to clients’ commercial objectives.
- Have experience managing B2B and B2C strategies across organic and paid social media channels.
- Bring experience in industries such as healthcare, medical technology, dental, aesthetics, legal, veterinary, or home services.
- Demonstrate client-facing experience in strategic presentations, consulting, relationship management, and senior-level client discussions.
- Have hands-on experience with Facebook, Instagram, LinkedIn, TikTok, Hootsuite, and ClickUp.
- Have experience managing, coaching, or mentoring junior team members.
- Have excellent written and spoken English, with analytical, communication, and strategic thinking skills.
- Demonstrate previous campaign strategies and explain their impact using concrete business results.
- Agency experience is preferred; experience at Ogilvy, WPP, Publicis, Dentsu, Havas, VML, or comparable organizations is strongly preferred.
- Experience with GoHighLevel, influencer marketing, or social media analytics and reporting tools is a nice to have.
Responsibilities
- Develop and lead B2B and B2C social media strategies aligned with clients’ business objectives and revenue goals.
- Build channel strategies by defining target audiences, content pillars, platform priorities, and growth opportunities.
- Plan and manage organic and paid campaigns across Facebook, Instagram, LinkedIn, and TikTok.
- Conduct social media audits and competitor research, translating findings into recommendations for existing and prospective clients.
- Lead influencer marketing initiatives, including creator selection, partnership management, campaign execution, and ROI evaluation.
- Present strategies, recommendations, and campaign results to clients, maintaining relationships and identifying account growth opportunities.
- Establish performance indicators, monitor campaign results, analyze data, and deliver actionable reports.
- Direct content planning and coordinate with creative and paid media teams to execute campaigns.
- Mentor and manage a junior social media team member, providing guidance on priorities, workflows, and deliverables.