Senior Marketing Automation Manager
New
J
JobgetherB2B SaaS
Based in the United StatesFull-TimeManager
SalaryTarget annual base compensation of $130,000–$145,000 USD in most US locations.
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Job Details
- Experience
- 7+ years of experience in marketing automation, marketing operations, or marketing technology; 3+ years of people leadership experience
- Required Skills
- HTMLCSSSalesforceHubSpot
Requirements
- 7+ years of experience in marketing automation, marketing operations, or marketing technology.
- 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
- Deep, hands-on Marketo expertise; Marketo Certified Expert credential is strongly preferred.
- Experience with multiple marketing automation platforms, such as HubSpot, Pardot, Eloqua, or Acoustic, and optimizing platforms after migrations or instance consolidations.
- Strong working knowledge of Salesforce, including Marketo-to-Salesforce synchronization, campaign and lead objects, and closed-loop reporting.
- Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
- Experience building complex lead-routing and assignment logic for multi-product campaigns involving multiple sales teams and account ownership models.
- Working knowledge of email compliance, data governance, and deliverability best practices, including CAN-SPAM, TCPA, and GDPR.
- Strong analytical skills to translate performance data into recommendations and prioritization decisions.
- Advanced familiarity with HTML and CSS; experience with Velocity scripting, webhooks, or APIs is an advantage.
- Project management skills, including request intake, prioritization, capacity management, and cross-functional stakeholder leadership.
- Must be eligible to work in the United States without employer sponsorship.
Responsibilities
- Own Marketo architecture, governance, user management, and platform best practices across the portfolio.
- Lead post-migration optimization of the consolidated Marketo and Salesforce environment, standardizing fields, scoring models, program templates, and naming conventions.
- Design and maintain data structures for segmentation, lead scoring, attribution, and reporting; oversee data hygiene, consent, compliance, and deliverability.
- Oversee campaign setup, segmentation, scheduling, quality assurance, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
- Develop reusable program templates and modular email and landing page assets, and optimize automated programs using behavioral data and performance trends.
- Partner with Growth and Product Marketing on demand generation, lead quality, scoring strategies, and funnel reporting.
- Build and measure onboarding, retention, expansion, and advocacy journeys, including behavioral triggers and multi-step cross-sell journeys.
- Collaborate with Sales, RevOps, Marketing Operations, Product, and data teams on lead management, routing, reporting, and product-usage signals.
- Support webinar, event, and account-based marketing programs with automation infrastructure.
- Own the automation roadmap, prioritization, request intake, team capacity, service levels, and documentation.
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