Principal Product Marketing Manager - IIS
New
J
JobgetherCybersecurity software
Based in the United StatesFull-TimePrincipal
SalaryAnnual base salary ranging from $180,000 to $210,000
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Job Details
- Experience
- At least 6 years of product marketing experience, including 3 or more years in B2B cybersecurity software
- Required Skills
- Market Research
Requirements
- At least 6 years of product marketing experience, including 3 or more years in B2B cybersecurity software.
- Demonstrated experience marketing to in-house IT and security professionals, ideally in small and midsized business environments.
- Strong understanding of buyer behavior, customer pain points, purchasing triggers, buyer personas, decision-making processes, and desired business outcomes.
- Ability to translate complex technical cybersecurity concepts into clear messaging for business decision-makers and technical practitioners.
- Hands-on experience collaborating with Campaigns or Growth Marketing teams on demand generation programs, nurture campaigns, and content initiatives.
- Experience working closely with sales teams and channel partners, including VARs and distributors.
- Ability to use market research, customer insights, and performance data to inform positioning and go-to-market decisions.
- Experience developing marketing and sales enablement materials.
- Practical experience using AI tools for research, market analysis, and content creation, and ability to assess and validate AI-generated outputs.
- Ability to balance strategic planning with hands-on execution in a fast-paced business environment.
Responsibilities
- Develop positioning, value propositions, messaging architecture, proof points, and repeatable marketing materials for the in-house IT and security segment.
- Conduct market research, competitive analysis, and buyer research to refine segment strategies and go-to-market effectiveness.
- Represent in-house IT and security buyers in product launches, roadmap discussions, and strategic marketing decisions.
- Adapt portfolio and platform messaging, content, and resources to the target audience and relevant industries.
- Partner with Campaigns and Growth Marketing to develop demand generation initiatives, nurture campaigns, and industry-specific content.
- Develop mid- and bottom-of-funnel marketing assets, including demo narratives, sales materials, and conversion-focused content.
- Equip SDRs, Account Executives, and Customer Account Managers with sales enablement resources.
- Develop industry-specific content, competitive battle cards, and messaging to support channel partners and train VARs and distributors.
- Collaborate with strategic technology alliance teams on partnership positioning and marketing content.
- Use AI tools for repeatable research, buyer analysis, and content workflows, validating outputs for accuracy, relevance, and quality.
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