Principal Product Marketing Manager
K
KnowBe4Cybersecurity, B2B SaaS
Remote positions open to the US only.Full-TimePrincipal
Salary165,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years of experience in product marketing
- Required Skills
- CybersecuritySalesforceHubSpotMarket Research
Requirements
- BA/BS or equivalent working experience.
- 8+ years of product marketing experience.
- Experience leading go-to-market strategy for major product launches or portfolios.
- Experience in product positioning, messaging, and market research and analysis at a strategic or portfolio level.
- Extensive experience in the cybersecurity industry and B2B SaaS.
- Ability to independently set and drive go-to-market strategy with minimal oversight and influence senior stakeholders and executives.
- Experience advising Product Management on roadmap and pricing and packaging strategy.
- Experience building relationships with industry analysts and representing a company in analyst or executive briefings.
- Experience mentoring or informally leading other product marketers.
- Thorough understanding of the KnowBe4 platform and the human risk management and security awareness market.
- Experience delivering executive-level presentations and demonstrations.
- Experience creating and executing product launch programs with measurable revenue outcomes.
Responsibilities
- Drive positioning and messaging strategy across a major product line or platform pillar.
- Set go-to-market strategy and narratives for major launches, new market entries, and platform initiatives.
- Advise Product Management on roadmap and pricing and packaging decisions using market, competitive, and customer insight.
- Translate competitive and market intelligence into positioning, sales plays, and executive briefings.
- Represent Product Marketing in industry analyst forums and support research and reports.
- Lead thought leadership initiatives, including speaking engagements, bylines, and executive content.
- Mentor and coach Senior and Product Marketing Managers and scale team best practices.
- Partner across functions on integrated campaigns, sales plays, and ABM motions.
- Conduct market research, competitive analysis, and buyer and persona development.
- Evolve sales enablement materials and use AI tools for research, content creation, and data analysis.
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