Product Marketing Manager
New
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Siemens Industry, Inc.Technology
This is a remote position based in the United States. Any Siemens location in United States of AmericaFull-TimeManager
SalaryThe pay range for this position is $105,533 - $180,913 annually with a target incentive of 10 of the base salary.
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Job Details
- Experience
- 10 or more years of experience in marketing, product marketing, brand management, or a related field
- Required Skills
- Project ManagementDigital MarketingMarket Research
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10 or more years of experience in marketing, product marketing, brand management, or a related field.
- Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns.
- Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions.
- Demonstrated project management and cross-functional collaboration experience, including coordinating initiatives with product, communications, sales, or design teams.
- Ability to travel up to 10% for business meetings, customer engagements, and company events.
- Master of Business Administration or another advanced degree in Marketing, Business, or a related field is preferred.
- Experience marketing products or solutions to both business-to-consumer and business-to-business audiences is preferred.
- Experience developing campaigns across social media, email marketing, online advertising, and other digital channels is preferred.
- Knowledge of branding principles, customer behavior, market segmentation, and contemporary digital marketing practices is preferred.
- Experience establishing marketing key performance indicators and using analytics to evaluate and optimize campaign performance is preferred.
- Experience applying agile planning practices to marketing launches or product-release activities is preferred.
Responsibilities
- Develop and execute product marketing and branding strategies for business-to-consumer and business-to-business audiences.
- Translate customer insights, market research, competitive intelligence, and industry trends into product positioning and go-to-market plans.
- Partner with product management, marketing communications, design, and market-launch teams to communicate product features, benefits, and value propositions.
- Lead promotional and digital marketing strategies across social media, email marketing, and online advertising.
- Provide creative direction for marketing content and promotional assets while maintaining brand standards across customer touchpoints.
- Establish key performance indicators and evaluate campaign and marketing performance.
- Use data-driven insights to improve marketing results and effectiveness.
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