Director of Web Content Strategy
New
J
JobgetherHigher education
Based in the United States; Fully remote opportunity within the United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7–10 years of progressively responsible experience; 3–5 years of experience managing teams
- Required Skills
- SEO
Requirements
- Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related discipline.
- 7–10 years of progressively responsible experience in web content strategy, digital communications, or content management within complex, multi-stakeholder organizations.
- 3–5 years of experience managing teams, supervising direct reports, and developing content professionals.
- Ability to develop and implement enterprise-level content strategies aligned with organizational goals and audience needs.
- Knowledge of editorial standards, content lifecycle management, governance frameworks, workflow design, and distributed content ownership.
- Experience managing multi-platform content ecosystems, including CMS and collaboration tools such as Sitecore and SharePoint Online, and digital signage platforms.
- Expertise in SEO, information architecture, usability, digital communications, and accessibility standards including WCAG 2.2, ADA, and W3C guidelines.
- Ability to interpret content performance data and translate insights into optimization strategies.
- Experience presenting strategic recommendations, influencing senior stakeholders, and training distributed teams.
- Strong organizational and project management skills for coordinating complex initiatives and competing priorities.
- Experience in higher education or similarly decentralized organizations is preferred.
Responsibilities
- Develop and lead web content strategy across external websites, internal portals, and digital signage systems.
- Establish and maintain content governance frameworks, editorial guidelines, voice and tone standards, ownership models, approval workflows, and lifecycle practices.
- Oversee website redesigns, content audits and migrations, and information architecture improvements.
- Manage, mentor, and develop content strategists, writers, and editors.
- Partner with marketing, communications, IT, UX/design, enrollment, academic departments, and administrative teams.
- Design and optimize scalable processes for content creation, review, approval, publishing, and maintenance.
- Lead training and guide decentralized content contributors on editorial standards and governance policies.
- Define and monitor SEO rankings, audience engagement, and conversion metrics; use analytics to improve content.
- Ensure digital content is accurate, consistent, accessible, and compliant with WCAG and ADA requirements.
- Identify opportunities to improve digital experiences, workflows, and platform effectiveness.
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