Senior Lifecycle Marketing Manager
New
G
GitLabB2B SaaS
Location: Remote, Canada; Remote, United StatesFull-TimeSenior
Salary115,200 - 194,400 USD per year
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Job Details
- Experience
- 5+ years of experience in lifecycle, email, CRM, or growth marketing
- Required Skills
- CRM
Requirements
- Bring 5+ years of experience in lifecycle, email, CRM, or growth marketing; B2B SaaS technology experience is ideal.
- Have independently managed prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.
- Have hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
- Use email and funnel performance data to recommend and make improvements, not only to report results.
- Demonstrate strong written communication, stakeholder management, and cross-functional coordination skills.
- Bring a point of view to partners and maintain high attention to detail across audience logic, campaign setup, QA, localization, and reporting.
- Familiarity with HTML/CSS for email troubleshooting is a plus.
- Experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable is a bonus.
Responsibilities
- Build and optimize automated nurture journeys and triggered emails using segmentation and personalization.
- Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
- Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competitive segments.
- Determine which prospects go to Sales, remain in nurture, or are excluded, and coordinate suppression, cadence, and routing requirements with Marketing Ops.
- Coordinate audiences, timing, messaging, and sales handoffs with Campaigns, ABM, Product Marketing, Content, Field, and regional teams.
- Track progression, MQL conversion, and pipeline performance, and run tests to improve results.
- Apply email best practices across copy, cadence, deliverability, and QA, and share learnings with the team.
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