Lifecycle Marketing Manager

JobgetherLifecycle marketing

US; based in the United StatesFull-TimeManager

SalaryExpected annual compensation of $84,000–$97,000, depending on experience and qualifications. Performance bonus of up to 10% of base salary.

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Job Details

Experience: At least 5 years of experience in lifecycle marketing or a related field.
Required Skills: Microsoft DynamicsGoogle AnalyticsA/B testingCRM

Requirements

Have at least 5 years of experience in lifecycle marketing or a related field.
Bring strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation.
Have experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization.
Use customer data to develop segmentation, targeting, personalization, nurturing, and lifecycle strategies.
Have experience designing and optimizing automated customer journeys and triggered communications.
Understand email marketing performance, including engagement, conversion, deliverability, testing, and optimization.
Analyze customer, campaign, CRM, and web performance data to inform marketing decisions.
Have hands-on experience designing, executing, and evaluating A/B or multivariate tests.
Understand consumer lifecycle stages, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
Bring project management and organizational skills to coordinate campaigns, stakeholders, and deadlines.
Have experience working in cross-functional marketing environments with diverse stakeholders and competing priorities.
Be able to translate lifecycle marketing strategies and practices for different audiences, teams, and markets.
Show curiosity and ability to assess and adopt emerging marketing technologies and approaches.
A bachelor's degree is preferred but not required; experience supporting multiple audiences, markets, or regions is preferred.
Familiarity with Sailthru, Microsoft Dynamics, and Google Analytics is an advantage but not required.

Responsibilities

Build and improve lifecycle marketing strategies, programs, customer journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
Develop audience segmentation, targeting, personalization, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
Use behavioral, engagement, and lifecycle data to identify opportunities for more relevant customer experiences.
Partner with Revenue Operations and Technology on lifecycle use cases, platform capabilities, integrations, data requirements, and enablement.
Manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.
Establish testing and optimization across messaging, offers, audiences, cadence, customer journeys, and experiences.
Monitor campaign, CRM, and web analytics to identify opportunities to improve engagement, conversion, retention, and customer experience.
Collaborate with demand generation and cross-functional teams to connect lifecycle marketing with growth priorities and broader marketing strategies.
Adapt lifecycle strategies, journeys, campaigns, and best practices for international markets, and develop reusable frameworks and playbooks.
Explore emerging technologies, including AI-enabled marketing solutions, and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation.

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