Senior Customer Marketing Manager
New
B
BitwardenCybersecurity software
Bitwarden is an all-remote team, and we're looking for someone located in the U.S.Full-TimeManager
Salary150,000 - 185,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
- Required Skills
- CybersecurityHubSpot
Requirements
- Bring 7+ years of B2B marketing experience, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies.
- Have a track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion.
- Have experience running customer advocacy and reference programs, with a portfolio of customer stories produced.
- Have experience leading programs across North America, EMEA, and APAC, and across customer segments from SMB to enterprise.
- Have experience running Customer and Product Advisory Boards.
- Have hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting.
- Demonstrate analytical skills and the ability to turn campaign performance, customer behavior, and lifecycle data into insights and recommendations.
- Bring strong writing and customer-centric storytelling skills for audiences ranging from end users to executives.
- Have a record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority.
- Cybersecurity experience is preferred.
Responsibilities
- Define quarterly goals and objectives for the customer marketing function with leadership and cross-functional stakeholders.
- Own the customer marketing strategy, execution plan, and KPIs.
- Lead lifecycle marketing from onboarding through renewal and expansion, including trigger-based HubSpot campaigns.
- Develop customer advocacy materials, including case studies, testimonials, videos, and quotes.
- Build relationships with customer advocates and speakers for sales conversations, events, content, and media engagements.
- Manage customer communications, including product announcements, newsletters, and educational content.
- Create and maintain onboarding and adoption materials such as admin guides, rollout kits, and videos.
- Plan and execute webinars, customer meetups, and customer programming at industry events.
- Lead the Customer Advisory Board, including sessions, executive and presenter coordination, and member engagement.
- Support regional customer marketing needs through localized advocacy, campaigns, and events.
View Full Description & ApplyYou'll be redirected to the employer's site
