Director, GTM Operations
New
J
JobgetherB2B SaaS
Remote working: Opportunity to work remotely from anywhere in the United States.Full-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 8–10 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or a related discipline
- Required Skills
- SalesforceHubSpot
Requirements
- At least 8–10 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or a related discipline; B2B SaaS experience is preferred.
- Hands-on experience administering, configuring, integrating, and optimizing marketing automation platforms such as Marketo or HubSpot.
- Strong Salesforce expertise in campaign architecture, lead, contact, account, and opportunity management, workflows, reporting, and integrations.
- Experience designing, implementing, and optimizing end-to-end lead lifecycle management processes.
- In-depth understanding of B2B go-to-market strategies, funnel architecture, conversion optimization, pipeline measurement, marketing attribution, and marketing-to-sales handoffs.
- Ability to analyze campaign and funnel performance, identify root causes, and translate data into strategic recommendations.
- Experience developing executive-level dashboards and reporting frameworks and communicating insights to senior stakeholders.
- Background in GTM analytics, marketing attribution, data governance, database management, and technology optimization.
- Ability to design and implement scalable systems and processes while providing hands-on technical troubleshooting and execution.
- Strong analytical thinking, problem-solving, project management, and organizational skills.
- Communication and cross-functional leadership capabilities, including influencing stakeholders and collaborating across departments.
- Ability to balance strategic planning with tactical execution in a dynamic environment.
- Additional advantages include Salesforce Administrator or marketing automation platform certification, AI workflow experience, and familiarity with GTM technology platforms, APIs, webhooks, and low-code/no-code automation tools.
Responsibilities
- Define and lead the GTM Operations strategy and roadmap across systems, processes, data management, automation, and performance measurement.
- Partner with Marketing, Sales, Partnerships, and Customer Success leaders to translate revenue and pipeline objectives into operational strategies and execution plans.
- Monitor the go-to-market funnel from lead generation through conversion, bookings, and customer expansion, identifying bottlenecks and improvement opportunities.
- Own marketing automation strategy, platform administration, architecture, integrations, and governance.
- Design and optimize lead lifecycle processes, including capture, scoring, enrichment, routing, nurturing, recycling, and qualification.
- Oversee Salesforce campaign architecture, lead and account management, opportunity processes, workflows, integrations, and reporting requirements.
- Develop reporting frameworks and executive dashboards for funnel conversion, campaign performance, attribution, pipeline, forecasting, and sales productivity.
- Use analytics and AI tools to identify trends, improve reporting, and support business decisions; identify opportunities to apply AI and automation to GTM workflows.
- Establish data governance standards and maintain data quality, database hygiene, normalization, deduplication, and segmentation.
- Manage and optimize the GTM technology ecosystem, assess platform needs, and document system architecture, integrations, workflows, and business rules.
View Full Description & ApplyYou'll be redirected to the employer's site
