Director, GTM Operations
New
F
FireMonCybersecurity software
USA, RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8-10+ years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or related roles
- Required Skills
- SalesforceHubSpot
Requirements
- Have 8-10+ years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or related roles; B2B SaaS experience is preferred.
- Bring hands-on experience with a major marketing automation platform such as Marketo or HubSpot.
- Have strong Salesforce expertise, including campaign architecture, lead, contact, account, and opportunity management, workflows, reporting, and GTM integrations.
- Have experience designing and optimizing end-to-end lead lifecycle processes.
- Understand B2B funnel architecture, conversion, pipeline measurement, attribution, and marketing-to-sales handoffs.
- Be able to analyze funnel and campaign performance, diagnose root causes, and translate data into strategic recommendations.
- Have experience building executive-level reporting and communicating business implications and recommended actions.
- Have experience with GTM analytics, attribution, data governance, and database management.
- Be able to architect scalable systems and processes while remaining hands-on with troubleshooting and execution.
- Bring analytical, problem-solving, project management, and cross-functional leadership skills.
- Be able to operate strategically and tactically in a fast-paced environment.
- Preferred: Salesforce Administrator certification or Marketo, HubSpot, or equivalent marketing automation certification.
- Preferred: experience with AI agents, agentic workflows, or AI-powered business process automation, including tools such as Claude.
- Preferred: familiarity with platforms such as 6sense, Zift, Sequel.io, Asana, Sendoso, Gong, or LeanData, and with APIs, webhooks, integration platforms, or low-code/no-code automation tools.
Responsibilities
- Own the marketing operations roadmap across systems, processes, data, automation, and measurement.
- Partner with Marketing, Sales, Partner, and Customer Success leaders to translate pipeline and revenue goals into measurable funnel strategies and performance targets.
- Analyze funnel performance from lead generation through opportunity progression, win rates, and expansion; diagnose bottlenecks and recommend improvements.
- Own marketing automation strategy, administration, architecture, integrations, and governance.
- Design and optimize lead lifecycle processes, including capture, scoring, enrichment, routing, nurture, recycling, and qualification.
- Serve as the GTM organization’s primary Salesforce subject matter expert for campaign, lead, contact, account, opportunity, workflow, integration, and reporting processes.
- Develop reporting and dashboards for funnel conversion, campaign performance, attribution, pipeline, forecast accuracy, velocity, win rates, and GTM efficiency.
- Use AI and analytical tools, including Claude, to accelerate analysis, surface trends, and generate performance insights.
- Identify and implement AI and automation workflows that improve campaign execution, sales productivity, reporting, data quality, and operational efficiency.
- Establish data governance standards and optimize the GTM technology ecosystem, including integrations, adoption, documentation, and platform evaluation.
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