Director, Growth Marketing & Revenue Operations
New
A
Aviary HealthHealth tech
Remote USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6+ years of B2B marketing experience
- Required Skills
- HubSpot
Requirements
- Bachelor's degree.
- 6+ years of B2B marketing experience, including meaningful experience in healthcare, ideally tech-enabled clinical services or health tech selling to health systems.
- Experience developing and executing content and demand generation programs for senior health system executives.
- Hands-on daily fluency with AI tools such as Claude and ChatGPT for research, content drafting, data analysis, and workflow automation, with sound judgment about accuracy, quality, and patient data safety.
- Excellent writing skills and samples of writing that demonstrate the ability to explain complex clinical and financial concepts clearly.
- A track record of personally executing marketing programs rather than directing teams or agencies.
- Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards, and data management.
- Understanding of B2B sales processes for health systems, including pipelines, opportunity stages, and forecasting.
- Experience building dashboards and turning commercial data into decisions.
- Strong project management skills and ability to run several initiatives at once.
- Comfort working in an entrepreneurial environment where processes and infrastructure are still being built.
- Experience running account-based marketing against a named list of health systems.
Responsibilities
- Set and run marketing strategy with commercial leadership to build brand awareness among health system executives and generate qualified demand.
- Design and operate agentic outbound workflows for account research, enrichment, personalized outreach, lead scoring, and routing.
- Run and iterate on outbound campaigns, channels, and sequencing, tracking MQL and SQL contributions.
- Own an integrated marketing calendar across content, campaigns, conferences, webinars, and other commercial initiatives.
- Write and produce thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content.
- Build account-based programs for target health systems, supporting new logos and expansion of existing partners.
- Equip the sales team with messaging, content, and tools, and turn field feedback into campaigns.
- Plan and run conference and industry event presence, including selection, budgeting, and follow-up.
- Administer the commercial CRM, maintain data quality, and build dashboards for pipeline, funnel conversion, sales activity, marketing performance, forecasts, and OKR progress.
- Measure sourced and influenced pipeline and improve the commercial tech stack and workflows.
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