- Own the marketing operations roadmap across systems, processes, data, automation, and measurement.
- Partner with Marketing, Sales, Partner, and Customer Success leaders to translate pipeline and revenue goals into measurable funnel strategies and performance targets.
- Analyze funnel performance from lead generation through opportunity progression, win rates, and expansion; diagnose bottlenecks and recommend improvements.
- Own marketing automation strategy, administration, architecture, integrations, and governance.
- Design and optimize lead lifecycle processes, including capture, scoring, enrichment, routing, nurture, recycling, and qualification.
- Serve as the GTM organization’s primary Salesforce subject matter expert for campaign, lead, contact, account, opportunity, workflow, integration, and reporting processes.
- Develop reporting and dashboards for funnel conversion, campaign performance, attribution, pipeline, forecast accuracy, velocity, win rates, and GTM efficiency.
- Use AI and analytical tools, including Claude, to accelerate analysis, surface trends, and generate performance insights.
- Identify and implement AI and automation workflows that improve campaign execution, sales productivity, reporting, data quality, and operational efficiency.
- Establish data governance standards and optimize the GTM technology ecosystem, including integrations, adoption, documentation, and platform evaluation.
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