Senior Integrated Media Planner

JobgetherDigital advertising

Remote; based in the United StatesFull-TimeSenior

Salary77,216 - 94,000 USD per year

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Job Details

Experience: At least 5 years of relevant professional experience, or an equivalent combination of education, training, and practical expertise. A minimum of 4 years of hands-on experience in digital media planning and buying.
Required Skills: Microsoft ExcelPowerPoint

Have at least 5 years of relevant professional experience, or an equivalent combination of education, training, and practical expertise.
Bring at least 4 years of hands-on experience in digital media planning and buying.
Have experience mentoring, coaching, or training junior team members.
Understand programmatic advertising, media buying strategies, and real-time bidding (RTB).
Know integrated media planning principles, digital advertising channels, and media planning tools.
Have experience with syndicated research platforms and using market insights to support strategic recommendations.
Be familiar with Demand-Side Platforms (DSPs) and their role in media planning and execution.
Demonstrate strategic thinking, attention to detail, and a proactive approach to client service and campaign management.
Have strong written and verbal communication skills and the ability to present recommendations and build relationships with clients and internal stakeholders.
Bring problem-solving and issue-resolution capabilities for campaign requirements and operational challenges.
Collaborate effectively across teams and manage multiple priorities in a dynamic environment.
Have advanced proficiency in Microsoft Excel and PowerPoint for planning, analysis, reporting, and presentations.

Develop, refine, and present integrated media recommendations tailored to client objectives and target audiences.
Use syndicated research and market intelligence to build data-backed rationales for media strategies.
Partner with analytics teams to align media plans with business objectives, campaign KPIs, and success criteria.
Negotiate with media vendors and publishers for inventory, placements, and pricing.
Manage insertion orders, media plan revisions, and publisher approvals.
Execute and optimize campaigns, managing budgets and performance against targets and KPIs.
Monitor campaign performance and client satisfaction, supporting retention and account growth.
Coordinate campaign traffic sheets, creative assets, specifications, and implementation instructions.
Support billing execution, reconciliation, and resolution of billing discrepancies.
Mentor, train, and support junior media planning team members.

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