- Partner with research and strategy team members to develop and present integrated media recommendations.
- Oversee the development and quality control of media plans and present them to client stakeholders.
- Use syndicated research to build rationale for recommended media strategies.
- Collaborate with analytics to align media strategies with business objectives and measures of success.
- Negotiate with vendors to secure inventory and pricing for clients.
- Manage insertion orders, post-IO media plan revisions, and publisher IO approvals.
- Actualize campaigns to meet budgets and KPIs, and assist Finance with billing executions and discrepancies.
- Complete traffic sheets and help gather creative assets and instructions.
- Mentor and train junior planning team members.
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