- Develop media planning recommendations aligned with overarching strategy, using knowledge of the digital media landscape and Basis products and solutions.
- Deliver integrated media plans across channels with a clear rationale.
- Monitor syndicated media tools and identify how they support planning.
- Collaborate with analytics to align media strategies and reporting deliverables with business objectives and success measures.
- Negotiate with vendors to secure inventory and pricing for clients.
- Provide guidance on shaping KPIs for strategic media plans.
- Manage insertion orders, post-IO media plan revisions, and publisher IO approvals.
- Actualize campaigns to meet budgets and KPIs, and assist Finance with billing executions and discrepancies.
- Complete traffic sheets and help gather creative assets and instructions.
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