- Build and QA campaigns according to best practices
- Maintain understanding of the paid social landscape and latest platform solutions
- Monitor daily pacing, audit performance, and own all campaign optimizations
- Steward client media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X
- Work with internal Operations, Analytics, and Media Buying teams to develop performance insights
- Build strategic campaign plans for social RFP requests
- Craft client-facing POVs based on the evolving social landscape
- Train, mentor, and develop Social Media Buying Associates
- Troubleshoot technical issues with creative, pixels, and ad management platforms
- Develop relationships with clients via status meetings and QBRs
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