Integrated Media Planner
New
B
BasisDigital media
United StatesFull-TimeJunior
Salary61,010 - 76,000 USD per year
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Job Details
- Experience
- 2+ years of experience in digital media planning and buying
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- Have 2+ years of experience in digital media planning and buying.
- Understand and have an interest in programmatic media and real-time bidding.
- Have experience working alongside a Demand Side Platform.
- Demonstrate strategic thinking and proactive client service skills.
- Have strong written and verbal communication skills.
- Bring issue-resolution and problem-solving capabilities.
- Work effectively in a cross-functional team environment.
- Maintain intermediate to advanced Excel and PowerPoint skills.
- Bonus: hands-on DSP buying experience.
- Bonus: experience with holistic media planning, including search and social.
- Bonus: experience with a third-party ad server or digital reporting dashboards such as Datorama.
- Bonus: Basis certification.
Responsibilities
- Develop media planning recommendations aligned with overarching strategy, using knowledge of the digital media landscape and Basis products and solutions.
- Deliver integrated media plans across channels with a clear rationale.
- Monitor syndicated media tools and identify how they support planning.
- Collaborate with analytics to align media strategies and reporting deliverables with business objectives and success measures.
- Negotiate with vendors to secure inventory and pricing for clients.
- Provide guidance on shaping KPIs for strategic media plans.
- Manage insertion orders, post-IO media plan revisions, and publisher IO approvals.
- Actualize campaigns to meet budgets and KPIs, and assist Finance with billing executions and discrepancies.
- Complete traffic sheets and help gather creative assets and instructions.
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