Senior Director, Integrated Marketing
J
JobgetherHigher education marketing
Must reside within the continental United States, Available during core business hours of 8:00 a.m. to 5:00 p.m. Pacific Time.Full-TimeDirector
SalaryBase salary ranging from $95,000 to $110,000 USD
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Job Details
- Experience
- Between 10 and 15 years of professional marketing experience
- Required Skills
- Project ManagementGoogle WorkspaceClient relationship management
Requirements
- Bachelor’s degree required.
- Between 10 and 15 years of professional marketing experience.
- Substantial experience in higher education, education technology, or B2B2C business models.
- Previous experience managing direct reports, delegating responsibilities, developing talent, and supporting team performance.
- Proven track record developing, implementing, and optimizing integrated marketing strategies and campaigns.
- Strong understanding of performance-driven marketing, student recruitment strategies, campaign optimization, media planning, and data-informed decision-making.
- Experience building and maintaining client relationships and advising senior stakeholders and external partners.
- Strong communication, presentation, and storytelling skills, including translating complex data and marketing insights into clear recommendations.
- Experience reviewing marketing content for brand consistency, quality, and compliance with client requirements.
- Strong organizational and project management skills for managing competing priorities and multiple projects.
- Working knowledge of Google Workspace, including Docs, Slides, and Sheets.
- Must reside within the continental United States and be legally authorized to live and work in the country throughout employment.
- Must live within reasonable proximity to a major airport and be available during core business hours of 8:00 a.m. to 5:00 p.m. Pacific Time.
Responsibilities
- Serve as the primary client-facing marketing lead for a portfolio of university partners and academic programs.
- Develop, implement, and optimize integrated marketing and student recruitment strategies aligned with enrollment targets and institutional growth objectives.
- Coordinate with media, demand generation, analytics, strategy, creative, and enrollment teams to deliver marketing initiatives.
- Monitor campaign performance and use testing, experimentation, and data-informed adjustments to optimize results.
- Analyze performance reports, dashboards, and market intelligence and develop actionable recommendations.
- Translate marketing insights into strategic recommendations, executive-level presentations, and stakeholder narratives.
- Ensure campaigns and communications reflect university brand identities, positioning, and messaging requirements.
- Supervise Brand and Planning Coordinators and mentor Integrated Marketing team members.
- Review marketing materials and client-facing content for strategic consistency, accuracy, quality, and alignment with partner expectations.
- Use AI-powered tools and emerging technologies to improve workflows, insights, productivity, and operational scalability.
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