Senior Director, Integrated Marketing

NoodleHigher education marketing

Must reside in the continental US, Available during hours from 8am-5pm Pacific TimeFull-TimeDirector

Salary95,000 - 110,000 USD per year

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Job Details

Experience: 10-15 years of previous marketing experience
Required Skills: Project ManagementGoogle WorkspaceClient relationship management

Bachelor's degree required.
10-15 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models.
Previous experience managing direct reports required.
Track record of developing and executing successful marketing strategies and campaigns.
Experience building cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout a partnership.
Experience reviewing marketing content created for clients.
Strong organizational and project management skills, including the ability to balance multiple priorities.
Working knowledge of Google Workspace, including Docs, Slides, and Sheets.
Ability to work across diverse groups and hierarchical levels in a dynamic, matrix environment.
Must reside in the continental US within close proximity to a major airport and be able to travel up to 20% of the time.
Must be available during 8am-5pm Pacific Time business hours.
A reliable, high-speed internet connection and a quiet, organized workspace are required for camera-on, partner-facing meetings.

Serve as the primary client-facing marketing lead for a portfolio of academic programs and university partners.
Develop, execute, and optimize comprehensive recruitment marketing strategies and campaigns.
Collaborate with media, demand generation, enrollment, analytics, creative, and strategy teams to monitor performance and test improvements.
Steward university partner brands and ensure marketing impressions are authentic and compliant.
Use reporting tools and dashboards to analyze performance and generate actionable insights.
Prepare executive-level materials and presentations to communicate insights, recommendations, and plans.
Coordinate with general managers, enrollment directors, and internal marketing subject matter experts.
Use AI to generate operational efficiencies and support scale.
Oversee Brand & Planning Coordinators assigned to university partners and programs.
Partner with the Senior Managing Director of Strategy & Planning to identify development opportunities and support team learning.

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