Senior Product Marketing Manager
New
J
JobgetherWater data software
Remotely from Canada or the United StatesFull-TimeSenior
SalaryCAD $125,000–$150,000
Apply NowOpens the employer's application page
Job Details
- Experience
- Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
- Required Skills
- Data analytics
Requirements
- Have approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
- Hold a bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
- Have experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
- Demonstrate a track record of leading measurable product or solution launches.
- Have experience partnering with enterprise Sales teams and supporting complex buying processes.
- Be able to interpret customer, market, competitive, pipeline, revenue, and product data.
- Translate analytical findings into strategic recommendations and communicate them to senior and executive stakeholders.
- Bring leadership, communication, and conflict-resolution skills.
- Build alignment, navigate challenging situations, and foster collaboration across teams and stakeholders.
Responsibilities
- Lead go-to-market strategies for products, features, solutions, and market initiatives from planning through launch and post-launch optimization.
- Research customers, buyers, industries, competitors, and market dynamics using interviews, win/loss analysis, surveys, product usage data, and stakeholder feedback.
- Develop product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
- Equip Sales teams with sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer success stories.
- Partner with Campaign and Content teams to develop integrated marketing programs that generate awareness, engagement, pipeline, and revenue.
- Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around priorities, frameworks, objectives, and execution.
- Translate customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
- Mentor marketing professionals and strengthen product marketing capabilities, standards, and best practices.
View Full Description & ApplyYou'll be redirected to the employer's site
