Marketing Senior Specialist, Media Planning
New
Z
ZillowReal estate
U.S. employees may live in any of the 50 United States, with limited exceptions.Full-TimeSenior
SalaryUSD 89200 - 150100 / year. Location-specific standard base pay ranges: California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC: $93,900.00 - $150,100.00 annually; Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia: $89,200.00 - $142,600.00 annually.
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Job Details
- Experience
- 5+ years of experience creating and managing US consumer-facing paid media campaigns
- Required Skills
- Google Analytics
Requirements
- Have 5+ years of experience creating and managing U.S. consumer-facing paid media campaigns.
- Be proficient in planning and activating across video, audio, out-of-home, display, and paid social media channels.
- Bring strong analytical and problem-solving skills, including the ability to synthesize data for performance optimization.
- Be comfortable using AI-powered platforms and automation for planning, targeting, optimization, and measurement.
- Have strong project management and organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- Be able to build relationships remotely with cross-functional teams and partners.
- Hold a bachelor’s degree.
- Experience with Google Analytics, Campaign Manager, Facebook Ad Manager, or iSpot is a plus.
- Agency experience is a plus.
Responsibilities
- Translate brand and business objectives into full-funnel media plans balancing communication goals, efficiency, and performance.
- Use automation tools, platform algorithms, and AI-driven optimization strategies to improve media effectiveness.
- Manage day-to-day campaign activities and deliver projects on time, on budget, and on brief.
- Oversee campaign budgets, flowcharts, and media authorizations.
- Develop and coordinate process documents, workback schedules, and status reports.
- Manage digital campaign implementation, including tagging, QA, and process documentation.
- Coordinate creative trafficking and documentation.
- Monitor competitive activity, industry trends, privacy shifts, and emerging advertising technologies.
- Build and maintain partnerships with internal teams, external agencies, and vendors.
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