Senior Paid Media Specialist
J
JobgetherAutomotive digital marketing
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 5 years of hands-on experience managing Google Ads and Meta Ads campaigns
- Required Skills
- Google Analytics
Requirements
- At least 5 years of hands-on experience managing Google Ads and Meta Ads campaigns, including setup, optimization, and technical troubleshooting.
- Experience in automotive digital marketing, preferably with dealerships and multi-location dealer groups.
- Understanding of automotive inventory feeds, Google Merchant Center, and model-level advertising campaigns.
- Agency experience managing multiple client accounts, including large, complex, or high-touch portfolios.
- Working proficiency in Google Analytics 4 and Google Tag Manager, including conversion tracking, attribution, and performance measurement.
- Experience using the Fluency advertising management platform.
- Strong understanding of paid media strategy, campaign analysis, audience targeting, bidding, and budget optimization.
- Strong analytical, problem-solving, organizational, and detail-oriented skills.
- Ability to lead client meetings, explain performance results, manage expectations, and handle challenging conversations.
- Mentoring, training, or onboarding experience is highly desirable.
- Familiarity with OEM cooperative advertising programs is an advantage.
- Google Ads, GA4, Meta Blueprint, or Microsoft Advertising certifications are preferred.
Responsibilities
- Manage automotive dealership advertising accounts across Google Ads, Meta Ads, and Microsoft Advertising using Fluency.
- Oversee campaign strategy and execution, including budgets, bids, search terms, audience targeting, creative optimization, and inventory updates.
- Lead monthly client performance reviews, present results, identify opportunities, and recommend campaign optimizations.
- Monitor campaign performance, including cost per lead, lead volume, return on ad spend, and budget pacing.
- Troubleshoot conversion tracking, Google Tag Manager, GA4, attribution, account configuration, inventory feed, and campaign delivery issues.
- Support onboarding and training for new Paid Media Specialists, including regular check-ins during their first 90 days.
- Coordinate with dealership principals, marketing directors, Client Success teams, and SEO specialists.
- Maintain reporting, campaign checklists, budget tracking, and internal knowledge base documentation.
- Contribute to improvements in team workflows, operational standards, and advertising performance processes.
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