Paid Ads Specialist
New
P
Paid Ads AcademyPaid media
Applicants must reside within the US to be considered.Full-TimeMiddle
Salary$65,000-$75,000 per year, depending on experience
Apply NowOpens the employer's application page
Job Details
- Experience
- 2 to 4 years of hands-on paid media buying
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- Have 2 to 4 years of hands-on paid media buying experience.
- Have built and managed campaigns directly in Meta Ads Manager and Google Ads, including Search, Performance Max, and YouTube.
- Be able to manage a seven-figure annual ad budget across multiple platforms.
- Be comfortable with pixels, UTMs, and conversion tracking, including troubleshooting discrepancies.
- Be comfortable working in Google Analytics 4, Google Tag Manager, and Excel.
- Manage multiple active campaigns and deadlines while maintaining tracking, optimization, and reporting standards.
- Reside within the US.
- Be available for occasional holiday or weekend campaign monitoring during active launches, with schedule flexibility to make up the time during the week.
- Commit to this full-time role without outside work or side gigs.
Responsibilities
- Build and launch campaigns across Meta, Google, TikTok, Spotify, ChatGPT, and YouTube according to the Senior Paid Ads Coach's targeting, budget, and creative testing plans.
- Maintain account organization, naming conventions, UTM tracking, pixels, and conversion tracking in coordination with Tech & Automations.
- Audit active accounts for structural, targeting, and budget inefficiencies.
- Monitor daily spend, cost per lead, cost per acquisition, and ROAS across active campaigns.
- Pause, scale, or adjust campaigns against performance thresholds and flag underperformance or tracking issues promptly.
- Track platform and policy changes affecting campaigns and flag relevant updates.
- Build weekly and campaign-level performance reports and track spend against planned budgets.
- Write creative briefs and coordinate ad creative, copy, and landing pages with Brand & Creative and Funnels teams.
- Contribute to and run prioritized tests of creative, audiences, and landing-page experiences; report results.
- Review ad-related training materials for accuracy and maintain a list of course content needing updates.
View Full Description & ApplyYou'll be redirected to the employer's site
