Campaign Operations Specialist
New
L
LastPassMarketing technology
Remote - USFull-TimeMiddle
Salary74,000 - 83,250 USD per year
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Job Details
- Required Skills
- Salesforce
Requirements
- Proven experience building nurture, ABM, and triggered programs in Marketo.
- Working knowledge of Salesforce data structures and how they sync to Marketo.
- Proven experience using marketing, sales, or product data to segment audiences and personalize campaigns.
- AI fluency, including using MCP connections to work with Marketo and other data sources.
- Be a structured thinker who stays highly organized across many campaigns.
- Be a careful builder who tests thoroughly and protects data accuracy.
- Customer data platform (CDP) experience is helpful but not required.
- Experience using deliverability tools is helpful but not required.
Responsibilities
- Build and deploy targeted, timely campaigns using marketing automation.
- Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion.
- Execute ABM and multi-channel programs for target accounts using campaign briefs.
- Set up real-time triggered campaigns based on customer behavior and product activity.
- Segment audiences and personalize sends using marketing, sales, and product data.
- Work within the marketing data environment to ensure campaigns use accurate, current data.
- Flag and help resolve Salesforce and Marketo sync issues.
- Use AI and MCP connections to speed up campaign builds, testing, and data checks.
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