Principal, Global Campaign Operations
New
P
ProsciChange management
Remote within the US.Full-TimePrincipal
Salary$119,920 - $149,900 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.
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Job Details
- Experience
- 7+ years in marketing operations, including campaigns across multiple regions or markets
- Required Skills
- Salesforce
Requirements
- Bring 7+ years of marketing operations experience, including campaigns across multiple regions or markets.
- Have deep, hands-on HubSpot Marketing Hub experience, including workflows, lists, segmentation, email, landing pages and forms.
- Understand how HubSpot and Salesforce connect, and know when an issue belongs with the CRM team.
- Have experience directing agency or partner teams and holding them to a clear quality standard.
- Demonstrate strong quality assurance judgment and attention to campaign and reporting issues.
- Have campaign measurement fluency, including tracking, UTMs, attribution concepts and data foundations for reliable analysis.
- Write clearly and explain technical trade-offs to non-technical colleagues.
- HubSpot certifications are a nice to have.
- Experience with consent and privacy requirements across regions, including GDPR, is a nice to have.
- Experience supporting ABM or BDR-led motions is a nice to have.
- Localization and multilingual campaign experience is a nice to have.
- Practical use of AI tools to automate or speed up campaign work is a nice to have.
Responsibilities
- Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution.
- Own the end-to-end campaign process, from brief and plan through build, launch, QA and measurement, across email, nurture, webinars, events and landing pages.
- Set global campaign standards, templates and processes for regional teams.
- Serve as the senior Marketing expert on HubSpot campaign audiences, segmentation and automation.
- Direct and quality-check the work of the specialist partner team.
- Define campaign measurement requirements and ensure campaigns have appropriate taxonomy, tracking and data structure.
- Own campaign activation across the website, including landing pages, forms, conversion paths and related content updates, in coordination with Digital Experience.
- Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI.
- Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on measurement requirements.
- Enable regional marketers to execute independently with clear standards, templates and guardrails.
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