Marketing Manager
New
D
D2BCommercial surfacing
Workable workplace: remote; Workable locations: Manila, Philippines, Aligned with AU Business HoursContractManager
Salary70,000 - 90,000 PHP per year
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Job Details
- Languages
- Exceptional copywriting and long-form written English capabilities
- Experience
- Around 3–4 years of progressive B2B marketing experience (preferred)
- Required Skills
- Project ManagementGraphic Design
Requirements
- Demonstrated B2B marketing experience, including ownership of campaigns or an independent marketing function.
- Hands-on capability with email marketing systems, modern CMS platforms, web analytics, and baseline graphic design tools.
- Exceptional copywriting and long-form written English capabilities for Australian B2B commercial audiences.
- Ability to turn broad business mandates into tactical delivery without granular day-to-day supervision.
- Strong organizational discipline, project management rigor, and prioritization skills.
- Commercial acumen and executive presence to present recommendations, challenge assumptions, and communicate with business owners.
- Around 3–4 years of progressive B2B marketing experience with substantive operational ownership is preferred.
- Experience supporting or working directly within Australian business environments is preferred.
- Industry exposure in commercial surfacing, building materials, architecture, construction, or commercial recreation/aquatics is preferred.
Responsibilities
- Define marketing priorities, establish objectives with leadership, and manage an active marketing calendar.
- Drive marketing initiatives autonomously from brief to completion, managing timelines and sourcing inputs and approvals.
- Architect, draft, build, and deploy targeted email campaigns, and segment audience data across global markets.
- Produce case studies, technical articles, and web copy that translate product specifications into value propositions.
- Coordinate collection of photography, technical specifications, and customer testimonials for marketing assets.
- Maintain and optimize CMS content and organic B2B social media channels.
- Identify paid campaign opportunities, set target criteria, and manage digital ad spend.
- Monitor pipeline generation, traffic, and campaign metrics; report insights and recommend optimizations to executive stakeholders.
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