Marketing Manager, B2B Demand Generation
New
P
Premier NXB2B services marketing
Remote North America (Canada/US); Must be based in U.S.A. or Canada, Work effectively across North American time zones with distributed teams, primarily on East Coast hours.Full-TimeManager
Salary50,000 - 65,000 USD per year
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Job Details
- Experience
- 5+ years of B2B marketing experience, including at least 2-3 years in a people management or team leadership role. At least 3 years of experience marketing specifically to the U.S. market, or 5 years of experience within the broader North American market.
- Required Skills
- SalesforceSEOHubSpot
Requirements
- Have 5+ years of B2B marketing experience.
- Have at least 2–3 years of people management or team leadership experience.
- Have at least 3 years marketing specifically to the U.S. market, or 5 years within the broader North American market.
- Bring a proven track record in B2B services marketing; BPO, IT services, or professional/managed services experience is strongly preferred.
- Have experience marketing complex services with sales cycles over 6 months.
- Demonstrate success building, rebuilding, and scaling demand generation programs that deliver pipeline results.
- Bring hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce, including integrations.
- Use a data-driven approach and be comfortable owning KPIs and reporting results to senior leadership.
- Be based in the U.S. or Canada and work effectively across North American time zones, primarily East Coast hours.
- Have a bachelor's degree or equivalent practical experience.
- Have excellent written and verbal persuasive skills.
- Be able to speak the language of BPO industry verticals and translate complex services into sector-specific value propositions.
- Experience marketing outsourcing services to mid-market decision-makers is preferred.
- Experience running long-sales-cycle demand generation across multiple industry verticals is preferred.
- Experience marketing customer experience, finance and accounting, or IT outsourcing solutions is preferred.
Responsibilities
- Execute B2B demand generation, lead nurture, and conversion aligned to company growth goals.
- Report regularly on progress and marketing metrics.
- Lead, coach, and develop a small team of marketing specialists and coordinators.
- Partner with sales on pipeline targets, lead scoring, and marketing-to-sales handoffs.
- Plan and manage campaigns across SEO, SEM, paid social, email nurture, ABM, and webinars.
- Own content activation for case studies, whitepapers, blogs, social proof, and thought leadership.
- Oversee marketing automation and CRM tools to track funnel performance and campaign metrics.
- Evaluate the website and online properties and oversee conversion rate optimization.
- Manage social media and brand presence, and coordinate with external agencies and vendors.
- Own KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership.
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