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Senior Account Manager, Paid Media (Omnichannel)

Senior Account Manager, Paid Media (Omnichannel)

New
D
DEPT®Digital marketing
US - Remote, Pacific or Mountain time zoneFull-TimeManager
Salary75,000 - 95,000 USD per year
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Job Details

Experience
4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.

Requirements

  • Have 4+ years of digital performance marketing experience focused on mobile app acquisition and growth.
  • Have hands-on experience with Google Ads, including UAC.
  • Have hands-on experience with Paid Social platforms including Meta Ads, TikTok, Snap, and Reddit.
  • Have hands-on experience with Apple Search Ads.
  • Have working knowledge of mobile measurement partners (MMPs), iOS SKAN, and mobile attribution concepts.
  • Be comfortable with budgeting, bidding strategies, and testing methodologies.
  • Have strong analytical and reporting skills and proficiency in Excel.
  • Have experience presenting performance insights and recommendations to clients or internal stakeholders.
  • Experience with mobile ad networks or programmatic/DSP environments is a plus.
  • Familiarity with analytics and visualization tools such as Looker Studio or Tableau is a plus.

Responsibilities

  • Own day-to-day performance and execution of mobile app acquisition-focused omnichannel direct response paid media programs.
  • Design, launch, and optimize mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks.
  • Serve as the primary contact for assigned clients and lead weekly status calls covering performance, tests, and expansion opportunities.
  • Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
  • Monitor daily performance, pacing, and budgets, and identify irregularities and optimization opportunities.
  • Develop and execute testing roadmaps and use reporting dashboards to provide performance insights and analysis.
  • Use mobile measurement partners (MMPs) and iOS SKAN for attribution, troubleshooting, and performance analysis.
  • Manage projects across accounts by coordinating internal teams, vendors, and timelines, and ensure work meets QA standards.
  • Manage relationships with platform and vendor representatives and assess new opportunities.
  • Manage and mentor at least one direct report.
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75,000 - 95,000 USD per year
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