Senior Paid Search Manager, Make & Manage Money
New
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Launch PotatoAffiliate marketing
Location: United States (remote)Full-TimeSenior
Salary not disclosed
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Job Details
Requirements
- Directly own and profitably scale at least $10M per year in paid media for affiliate or consumer lead generation.
- Have hands-on depth in Google Ads or Microsoft Ads and the range to own a portfolio across both.
- Have experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Scale campaigns across Search, Display, Demand Gen, YouTube, and native placements.
- Understand affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Identify whether growth constraints stem from buying, creative, landing pages, offers, payouts, or measurement, and make clear requests to the responsible teams.
- Provide clear, direct performance updates explaining what changed, why it matters, and what is needed.
- Nice to have: experience across multiple consumer categories or variable-payout partner programs.
- Nice to have: experience using AI and self-serve creative tools, competitive intelligence tools, or working in regulated consumer categories.
- Nice to have: experience building playbooks or mentoring other media buyers.
Responsibilities
- Set strategy and execute campaigns across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
- Allocate and pace budgets, forecast results, report performance, and manage portfolio profitability.
- Develop a prioritized growth plan identifying constraints and high-potential tests.
- Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs and follow through on changes.
- Manage campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing.
- Test new inventory and platforms with a clear hypothesis and stopping point.
- Build playbooks to share effective practices with the paid team.
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