Lead, Paid Marketing, Make & Manage Money
New
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Launch PotatoAffiliate marketing
Location: United States (remote)Full-TimeLead
Salary not disclosed
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Job Details
Requirements
- Have directly owned and profitably scaled $10M or more in annual paid media spend for affiliate or consumer lead generation.
- Bring hands-on depth in Google Ads or Microsoft Ads and the ability to own a portfolio across both.
- Have experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
- Have experience scaling across Search, Display, Demand Gen, YouTube, and native placements.
- Understand affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
- Be able to identify whether a performance constraint lies in buying, creative, landing pages, offers, payouts, or measurement, and make a clear request to the team responsible for the fix.
- Communicate directly, including concise performance updates explaining what changed, why it matters, and what is needed.
- Set priorities, make decisions, and bring recommendations to the manager.
Responsibilities
- Set the strategy and execute campaigns across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
- Allocate budget and manage pacing, forecasting, reporting, and profitability across the portfolio.
- Build a prioritized growth plan identifying key constraints and tests most likely to move the business.
- Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs, and follow through until changes are implemented.
- Own campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
- Test new inventory and platforms with a clear hypothesis and a defined stopping point.
- Develop playbooks that can be used by the broader paid team.
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