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Lead, Paid Marketing, Make & Manage Money

Lead, Paid Marketing, Make & Manage Money

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Launch PotatoAffiliate marketing
Location: Arlington, VA (remote); Baltimore, MD (remote); Buffalo, NY (remote); Jersey City, NJ (remote); Manchester, NH (remote); New York, NY (remote); Philadelphia, PA (remote); Stamford, CT (remote)Full-TimeLead
SalaryBase: $150,000 to $170,000; Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role
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Job Details

Requirements

  • Directly own and profitably scale at least $10M in annual paid media for affiliate or consumer lead generation.
  • Have hands-on depth in Google Ads or Microsoft Ads and the ability to own a portfolio across both.
  • Have experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
  • Be able to scale campaigns across Search, Display, Demand Gen, YouTube, and native placements.
  • Understand affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
  • Independently set plans, prioritize tests, and make campaign decisions.
  • Diagnose constraints across buying, creative, landing pages, offers, payouts, and measurement.
  • Communicate directly, including concise performance updates explaining what changed, why it matters, and what is needed.

Responsibilities

  • Set the strategy and execute campaigns across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
  • Allocate budgets and manage pacing, forecasting, reporting, and portfolio profitability.
  • Build a prioritized growth plan that identifies constraints and tests likely to move the business.
  • Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs, and follow through on changes.
  • Own campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
  • Test new inventory and platforms with a clear hypothesis and stopping point.
  • Identify whether performance constraints stem from buying, creative, landing pages, offers, payouts, or measurement, and pursue the relevant fixes.
  • Develop playbooks that help the broader paid team improve.
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Base: $150,000 to $170,000; Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role
Apply Now