Account Manager, Paid Media (Omnichannel)
New
D
DEPTMobile app marketing
Location: US - Remote, Pacific or Mountain time zoneFull-TimeMiddle
Salary60,000 - 70,000 USD per year
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Job Details
- Experience
- A minimum of 2 years’ digital marketing experience and a minimum 1 year of experience in a client-facing digital marketing role
- Required Skills
- Account Management
Requirements
- Have at least 2 years of digital marketing experience and at least 1 year in a client-facing digital marketing role.
- Bring knowledge of the mobile app industry, trends, KPIs, and mobile media buying tactics and strategies.
- Demonstrate expertise on Facebook and TikTok, with experience in at least one additional social channel preferred.
- Have proven experience executing Facebook Ads.
- Have experience working with a mobile measurement partner (MMP).
- Bring account-management experience across different goals and industries, including B2B, lead generation, eCommerce, or B2C.
- Be able to analyze campaign details, manage multiple tasks, and communicate and present strategies, results, and metrics to clients and internal teams.
- Be able to collaborate and work autonomously.
Responsibilities
- Lead mobile and social app marketing strategy for mobile clients.
- Manage managed-service mobile partners and self-serve advertising platforms.
- Oversee budgets for app install campaigns across mobile and social networks outside Google Ads.
- Create roadmaps, plan strategic initiatives, and optimize campaigns against client goals.
- Communicate with mobile network partners through weekly calls and daily requests.
- Monitor performance metrics and campaign pacing, identify issues, and recommend optimizations.
- Set up campaigns, create tracking links, and build social and Apple Search Ads campaigns.
- Troubleshoot attribution and advertising-platform discrepancies and verify tracking parameters.
- Advise clients on mobile app marketing strategies and tactics.
- Research prospective mobile partners and implement tests across creative, landing pages, audiences, placements, networks, and third-party tools.
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