Field Marketing Specialist
New
S
SupermetricsMarketing analytics
This role is hybrid in Dublin and Amsterdam, and fully remote if you’re in the UK.Full-TimeMiddle
SalaryCompetitive compensation package, including equity
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Job Details
- Experience
- 5+ years in B2B event marketing, field marketing or campaign management
- Required Skills
- JiraHubSpot
Requirements
- Have 5+ years of experience in B2B event marketing, field marketing, or campaign management.
- Have a track record of managing live, in-person events.
- Demonstrate ownership and structured execution, with attention to lead quality, pipeline, milestones, and delivery standards.
- Have working knowledge of HubSpot and UTM tracking.
- Maintain high standards for quality assurance and reporting.
- Make calm, sound real-time decisions with incomplete information.
- Use AI in daily work through repeatable workflows, and be able to explain a specific workflow and estimate its impact.
- Check AI outputs and use only approved tools with lead data.
- Partner proactively across teams and regional Sales, spotting risks early and resolving blockers.
- Be willing to travel frequently across EMEA for major events.
- Nice to have: experience with Jira/Confluence and CMS tools such as Sanity.
Responsibilities
- Run booth flow and manage on-site vendor, staffing, partner, and sponsor logistics.
- Lead the bi-weekly Virtual Hands-On Lab series, managing registration, reminders, attendance, and follow-up.
- Partner with Product Marketing and Sales Engineering on speaker readiness and technical audience engagement.
- Build event campaigns in HubSpot, including forms, landing pages, emails, lead preparation, uploads, and tracking.
- Coordinate setup across Jira/DESIGNOPS and Sanity with Marketing Ops.
- Use Claude to accelerate campaign builds, lead preparation, and reporting, and automate repeatable work.
- Diagnose attribution gaps and lead-routing issues with Marketing Ops and RevOps.
- Evaluate event ROI using procurement and performance data, and present findings in monthly performance reviews.
- Manage the EMEA field calendar within budget and share best practices with newer team members.
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