Performance Marketing Manager
New
P
PavagoDigital advertising
Brazil. Colombia. Costa Rica. Mexico, U.S. Time ZonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of hands-on experience in Performance Marketing or Paid Media.
- Required Skills
- Google Analytics
Requirements
- Have 3+ years of hands-on experience in Performance Marketing or Paid Media.
- Have proven success managing Google Ads, Meta Ads, and LinkedIn Ads.
- Have strong experience driving B2B lead generation and pipeline growth.
- Understand PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
- Have advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Have experience implementing conversion tracking.
- Be able to independently build campaigns, launch tracking, optimize performance, and report results.
- Have strong ad copywriting and testing skills.
- Nice to have: experience with HubSpot, Salesforce, or Marketo.
- Nice to have: experience managing multiple client accounts or large advertising budgets.
- Nice to have: Google Ads or Meta certifications.
- Nice to have: familiarity with Canva, Adobe Creative Suite, or conversion rate optimization tools.
Responsibilities
- Build, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, and X (Twitter) Ads.
- Develop full-funnel B2B lead generation strategies and manage campaign architecture, targeting, conversion tracking, and budgets.
- Write and test ad copy and campaign messaging, and align campaigns with landing pages and marketing funnels.
- Monitor campaign performance and optimize metrics including CTR, CPC, CPL, CPA, ROAS, and conversion rate.
- Run structured A/B tests on creatives, headlines, audiences, bidding strategies, and landing pages.
- Track performance using GA4, Google Tag Manager, and advertising platform dashboards.
- Audit and troubleshoot pixel implementations, conversion tracking, attribution models, and UTM structures.
- Analyze funnel performance, improve landing pages and segmentation, and identify conversion bottlenecks.
- Build performance reports and translate campaign data into business recommendations.
- Collaborate with Marketing, Sales, Content, and Design on campaign performance and growth initiatives.
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