Digital Marketing / Performance Marketing Manager
P
PavagoDigital marketing
Source API remote eligibility restrictions: Colombia, U.S. Business HoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Professional working English
- Experience
- 2+ years of digital marketing or performance marketing experience
- Required Skills
- Google AnalyticsDigital MarketingGoogle Sheets
Requirements
- Have 2+ years of digital marketing or performance marketing experience.
- Have hands-on experience managing paid advertising campaigns.
- Have experience with Google Ads, Meta Ads, LinkedIn Ads, or similar paid acquisition platforms.
- Understand digital marketing metrics including CPL, CAC, CPA, ROAS, CTR, and conversion rates.
- Have experience managing advertising budgets.
- Be comfortable analyzing campaign data and making optimization decisions.
- Understand audience targeting and campaign testing.
- Have strong communication and reporting skills.
- Have professional working English.
- Be able to work effectively in a remote environment.
- Google Analytics and digital tracking tools experience is a plus.
- Conversion tracking, attribution, landing page optimization, CRM, and marketing automation experience are nice to have.
Responsibilities
- Plan, launch, manage, and optimize digital advertising campaigns across paid media platforms.
- Monitor budgets, pacing, targeting, bids, and campaign structures against lead generation and revenue goals.
- Analyze CPL, CAC, ROAS, CPA, conversion rates, and other campaign performance metrics.
- Research audiences, customers, keywords, competitors, and market trends to identify campaign opportunities.
- Collaborate with designers, copywriters, and stakeholders on messaging, offers, creative assets, and landing pages.
- Monitor conversion tracking, analyze attribution, and troubleshoot tracking inconsistencies.
- Build testing plans, run A/B tests, and scale winning campaigns while reducing inefficient spend.
- Prepare performance reports and communicate trends, risks, opportunities, and recommendations to leadership and stakeholders.
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