Performance Marketing Specialist
New
P
PavagoPerformance marketing
Workable locations: Mexico. Colombia. Brazil. Costa Rica, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal English communication
- Experience
- 3+ years of hands-on performance marketing or paid media experience
- Required Skills
- Google Analytics
Requirements
- 3+ years of hands-on performance marketing or paid media experience.
- Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
- Strong understanding of PPC and paid acquisition.
- Strong understanding of conversion tracking and attribution.
- Strong understanding of funnel optimization and audience targeting.
- Experience with Google Analytics, Google Tag Manager, and advertising platform analytics.
- Demonstrated ability to improve ROAS, reduce CPA and CPL, optimize conversion rates, and scale successful campaigns.
- Experience managing advertising budgets and multiple campaigns.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication.
- Ability to work remotely during U.S. business hours.
Responsibilities
- Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid channels.
- Manage campaign budgets, bidding strategies, targeting, placements, and campaign structures.
- Monitor campaign performance and optimize accounts to improve ROAS, CPA, CPL, CTR, and conversion rates.
- Develop and execute tests across creatives, copy, audiences, landing pages, offers, and bidding strategies.
- Track campaign performance using Google Analytics, Google Tag Manager, and advertising platform dashboards.
- Maintain conversion tracking and attribution, troubleshoot tracking issues, and analyze funnel performance.
- Prepare weekly and monthly campaign reports and turn performance data into actionable recommendations.
- Collaborate with creative, content, sales, and marketing teams on advertising assets, lead quality, and acquisition performance.
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