Manager, Marketing Data and Technology

New
O
OportunFinancial services
Remote - MXFull-TimeManager
Salary not disclosed
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Job Details

Experience
5+ years of relevant experience
Required Skills
PythonSQLGoogle AnalyticsRESTful APIs

Requirements

  • Have 5+ years of relevant experience in marketing technology, marketing data operations, data engineering, marketing analytics, or a similar technical role.
  • Be proficient in Python or SQL and able to independently write, troubleshoot, and maintain code for data validation, transformation, or automation.
  • Have hands-on experience managing website tagging and tracking, including Google Analytics and a tag management platform such as Google Tag Manager or Tealium.
  • Have experience configuring, testing, and troubleshooting REST APIs, webhooks, and data integrations.
  • Have experience reconciling data across systems, implementing quality checks, and resolving underlying data issues.
  • Be able to serve as the primary owner of assigned systems and processes in a small team environment.
  • Demonstrate problem-solving skills and ability to implement practical solutions.
  • Have organizational, documentation, communication, and project management skills.
  • Be able to work autonomously across teams, vendors, and time zones while managing competing priorities.
  • Experience with Databricks, customer data platforms, Amplitude, Iterable, or similar tools is a plus.
  • Experience with digital tagging frameworks, marketing attribution, automation, scheduled data jobs, or monitoring tools is a plus.
  • Experience in financial services, data privacy, access controls, governance, or AI-assisted tools is a plus.

Responsibilities

  • Own marketing data quality across assigned platforms and internal databases.
  • Build and maintain validation, reconciliation, monitoring, and alerting processes.
  • Investigate data and integration issues and implement solutions.
  • Manage website tagging and tracking, including Google Analytics, tag management configurations, pixels, and event implementations.
  • Configure, maintain, monitor, and troubleshoot APIs, webhooks, and data integrations.
  • Use Python or SQL to query, validate, transform, and reconcile data and automate recurring tasks.
  • Manage and troubleshoot assigned MarTech tools and configurations.
  • Establish and maintain UTM parameters, campaign naming conventions, and tracking standards.
  • Document data flows, tracking definitions, configurations, validation procedures, and troubleshooting processes.
  • Coordinate with cross-functional partners and vendors on requirements, testing, releases, issues, priorities, and risks.
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