Content Strategy & Creative Operations Lead
New
J
JobgetherB2B technology, healthcare communications
Based in GermanyFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency, ideally at C1 level
- Experience
- At least 7 years of professional experience in B2B marketing, content strategy, creative operations, or a related discipline. Minimum 3 years of leadership experience, with direct responsibility for managing and developing multidisciplinary teams.
- Required Skills
- Project ManagementSalesforce
Requirements
- At least 7 years of professional experience in B2B marketing, content strategy, creative operations, or a related discipline.
- At least 3 years of leadership experience managing and developing multidisciplinary teams.
- Experience in enterprise B2B SaaS, complex technology solutions, or a similarly consultative B2B environment.
- Ability to develop and execute content strategies aligned with customer journeys, business objectives, and go-to-market strategies.
- Strong understanding of demand generation, product marketing, buyer enablement, and digital marketing.
- Hands-on experience managing content production workflows, resource planning, creative briefing, quality assurance, and approval processes.
- Ability to interpret marketing performance data and apply insights to strategic and operational decisions.
- Experience collaborating with cross-functional stakeholders and senior leadership.
- Project management, prioritization, communication, and decision-making skills; ability to manage multiple projects.
- Advanced English proficiency, ideally at C1 level, with strong written and verbal communication skills.
- Advantage: experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B industries.
- Advantage: knowledge of pharmaceutical commercial and medical content workflows, including MLR review, localization, and omnichannel engagement.
- Advantage: familiarity with Salesforce, marketing automation platforms, CMS/DXP systems, digital analytics tools, or content performance dashboards.
Responsibilities
- Develop and execute a global content strategy aligned with business objectives, go-to-market priorities, brand positioning, and customer journeys.
- Identify content gaps and prioritize initiatives by expected impact, strategic importance, and available resources.
- Lead and develop the Content & Design Team, managing performance, professional development, workload, and resource allocation.
- Establish scalable production workflows, creative processes, quality standards, and approval procedures.
- Maintain consistent brand messaging across content formats, communication channels, and customer touchpoints.
- Introduce AI-powered tools, automation, and content reuse strategies to improve production efficiency and effectiveness.
- Define and analyze content performance metrics and translate insights into actionable improvements.
- Collaborate with Growth and Marketing Operations to measure content contribution to campaigns, demand generation, and sales pipeline performance.
- Partner with Product Marketing, Regional Marketing, and Sales to create market-facing content and sales enablement materials.
- Coordinate cross-functional priorities and improve creative and content operations.
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