Associate Director, Marketing & Enrollment Analytics
New
J
JobgetherHigher education
Must reside in an eligible U.S. location. Candidates residing in Alaska, Washington, D.C., Massachusetts, South Dakota, or Alabama are not eligible.Full-TimeDirector
SalaryStarting salary: $110,000 per year, with final offers depending on education, experience, and relevant expertise.
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Job Details
- Experience
- At least 7 years of progressively responsible experience in marketing analytics
- Required Skills
- SQLMicrosoft Power BI
Requirements
- Hold a bachelor's degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field.
- Have at least 7 years of progressively responsible experience in marketing analytics.
- Bring experience with significant marketing investment and complex customer acquisition or conversion funnels.
- Demonstrate expertise in marketing performance analysis, customer acquisition, conversion, ROI, attribution, and campaign or channel effectiveness.
- Understand digital marketing metrics, platforms, and data sources, including Google Ads, Meta, and CRM systems.
- Have a solid foundation in applied statistics, including regression analysis, experimental design, and A/B testing.
- Be familiar with SQL, Python, or R for data analysis, or be willing and able to develop proficiency.
- Be proficient with business intelligence platforms and able to investigate business questions using datasets, dashboards, filters, dimensions, and data views; Power BI experience is preferred.
- Be able to translate business questions into analytical approaches, insights, recommendations, and practical actions.
- Have experience defining requirements for reporting enhancements, new measures, and data views.
- Collaborate across departments and manage multiple analytical projects and competing priorities.
- Be able to work remotely with reliable internet access of at least 50 Mbps download and 5 Mbps upload.
Responsibilities
- Analyze marketing performance across channels, campaigns, audiences, programs, and geographies.
- Evaluate marketing investment and ROI across the acquisition and enrollment funnel.
- Advance measurement through attribution, incrementality analysis, experimentation, lift studies, and geographic testing.
- Lead the development and application of Marketing Mix Modeling to assess channel investment and recommend budget allocation.
- Translate marketing and enrollment data into insights, recommendations, and actions for business leaders and cross-functional partners.
- Establish marketing data quality and tracking standards, including spend data, UTM parameters, campaign naming, and lead source integrity.
- Analyze the enrollment funnel and identify opportunities to improve conversion, targeting, productivity, and enrollment outcomes.
- Contribute to enrollment forecasting, lead trend analysis, scenario planning, and cross-functional projects.
- Use Power BI, SQL, and Python or R to query, model, and analyze datasets; investigate data and validate findings.
- Define requirements for reports, measures, dashboards, and data views, and partner on data models, governance, and Power BI standards.
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