Paid Search Media Buyer (eCommerce)
New
C
crackerJCKECommerce advertising
Remote (US time zones preferred, open internationally), US time zones preferredContract
Salary30 - 45 USD per hour
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Job Details
- Required Skills
- Shopify
Requirements
- Have managed Google Ads with meaningful spend and be able to show results such as ROAS, CPA, revenue, or new-customer revenue.
- Have experience with eCommerce brands, preferably in fashion, jewelry, apparel, or other high-AOV categories.
- Have experience scaling paid search; luxury or premium brand experience is a bonus.
- Know Google Shopping and Performance Max, including how to troubleshoot feeds and assess campaign spending.
- Understand when to use automation and when to take control of bidding or campaign settings.
- Consider margin, average order value, and new versus returning customers in addition to platform ROAS.
- Be comfortable using GA4 and Shopify and understand the limitations of attribution.
- Use AI tools daily and be able to learn new tools quickly.
Responsibilities
- Own paid search strategy and execution for eCommerce clients, with Google as the primary channel.
- Build and manage Search, Shopping, and Performance Max campaigns.
- Maintain product feeds and Merchant Center, including titles, attributes, custom labels, and disapprovals.
- Scale budgets across a portfolio spending $150K to $250K+ a month.
- Mine search terms, manage brand versus non-brand campaigns, and protect brand spend.
- Set bidding strategies for campaigns with fewer conversions and high order values.
- Plan campaigns around launches, drops, sales, and seasonal peaks.
- Diagnose whether performance issues stem from campaigns, feeds, pricing, product pages, or seasonality.
- Join client calls and present search results and plans, working with account managers.
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