- Launch, manage, and scale Meta campaigns, then help expand into Google.
- Structure accounts and tests to learn quickly and spend wisely.
- Track performance and turn results into clear next steps.
- Monitor policy updates, prevent disapprovals, and handle reviews and appeals when needed.
- Develop ad concepts and angles that perform while following platform and FDA/FTC guidelines.
- Generate hook ideas and test them.
- Use performance data to decide which concepts to scale, change, or stop.
- Share learnings with the team so creative production stays focused on what works.