Paid Social Marketing Consultant (Fintech)
New
R
Right Side UpFintech marketing
Listing location: Austin, TX; Workplace type: RemoteContractMiddle
Salary not disclosed
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Job Details
Requirements
- Operate at Senior Manager level or above.
- Have substantial hands-on experience building and optimizing campaigns in Meta Ads Manager.
- Bring fintech experience; equivalent regulated, high-consideration financial services experience is considered only in exceptional cases.
- Have managed six figures per month in paid social spend in a mid-market or enterprise environment.
- Demonstrate a track record taking a channel from zero to one and establishing rigorous testing and validation frameworks.
- Have a strong experimentation background, including incrementality studies such as geo-experiments with data science teams.
- Connect in-platform performance to business outcomes and unit economics.
- Be comfortable operating independently in a fast-moving, evolving organization.
- Familiarity with adjacent paid social platforms.
- Experience with The Trade Desk, programmatic display, OTT, or paid YouTube is preferred.
- Use relevant analytics and measurement platforms, such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus.
Responsibilities
- Own day-to-day strategy and execution of paid social campaigns, primarily on Meta.
- Drive efficient volume against growth targets, optimizing for downstream acquisition or funded-customer costs.
- Launch and scale channels through structured testing and validation.
- Set success criteria for initiatives and run them end to end.
- Partner with data science and analytics teams on incrementality measurement, including geo-based experiments.
- Optimize creative, targeting, and campaign structure, and lead the creative testing agenda.
- Extend optimization to YouTube and Trade Desk or OTT programmatic display where in scope.
- Translate performance data into prioritized recommendations for internal stakeholders.
- Align strategy and pacing with paid search and broader paid media counterparts.
- Navigate creative and compliance reviews while maintaining testing velocity.
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