Marketing Associate IV, Paid Media & Paid Social

Remote - United StatesContractMiddle

Salary not disclosed

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Job Details

Languages: English (Required)
Experience: 7+ years of professional experience in digital media, including at least 3 years of hands on paid social advertising experience.
Required Skills: A/B testingGoogle Workspace

Have 7+ years of professional experience in digital media, including at least 3 years of hands-on paid social advertising experience.
Bring expert-level proficiency with Meta Ads Manager and strong familiarity with other paid social and digital advertising platforms.
Have experience developing, executing, and optimizing paid media strategies and campaigns.
Understand digital advertising operations, campaign trafficking, audience targeting, and performance optimization.
Have experience analyzing campaign results, monitoring media delivery, and providing actionable performance recommendations.
Have knowledge of A/B testing, campaign measurement, and marketing effectiveness methodologies.
Have experience supporting campaign reporting, quality assurance, and execution across multiple stakeholders.
Be proficient with Google Workspace and spreadsheet-based analysis, including pivot tables and advanced formulas.
A bachelor's degree in Marketing, Business, Economics, Statistics, or a related field is preferred.
Experience with Media Mix Modeling, Brand Lift Studies, Conversion Lift Studies, YouGov, or omni measurement solutions is preferred.

Plan, execute, and optimize Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels.
Manage campaign timelines, deliverables, approvals, setup, trafficking, quality assurance, troubleshooting, and launch readiness.
Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness.
Analyze campaign data and recommend adjustments to improve performance and media efficiency.
Support campaign measurement, performance reporting, and ongoing learning initiatives.
Use audience targeting, creative testing, and A/B testing to support campaign optimization.
Coordinate with internal teams and external media agencies on campaign launches, delivery, pacing, and troubleshooting.
Maintain campaign documentation, trafficking checklists, naming conventions, and operational best practices.
Improve campaign execution workflows, reporting processes, and quality assurance standards.

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