Senior Director, Paid Social & Paid Search
New
J
JobgetherDigital marketing
Fully remote working arrangement, offering flexibility to work from anywhere in the United States.Full-TimeDirector
Salary150,000 - 170,000 USD per year
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Job Details
- Experience
- At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms.
- Required Skills
- Artificial Intelligence
Requirements
- At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms.
- Previous experience working within an advertising or digital marketing agency.
- Hands-on expertise building, managing, optimizing, and troubleshooting campaigns on advertising platforms.
- Demonstrated experience using artificial intelligence, machine learning, and automation to improve media buying and campaign performance.
- Deep understanding of campaign architecture, audience segmentation, bidding strategies, creative testing, and full-funnel performance optimization.
- Experience managing both B2C and B2B advertising accounts.
- Knowledge of attribution models, Marketing Mix Modeling (MMM), incrementality testing, tagging, pixels, and conversion tracking.
- Familiarity with platform APIs, analytics dashboards, and marketing measurement technologies, particularly Google Analytics 4 (GA4).
- Ability to translate media data and performance insights into actionable strategies and recommendations.
- Client-facing communication and presentation skills, including advising senior decision-makers.
- Leadership, mentoring, and team development capabilities.
Responsibilities
- Lead paid social and paid search strategies across client accounts, aligning execution with business objectives.
- Manage senior-level client relationships and advise on paid media performance, investment decisions, and growth opportunities.
- Build, quality-assure, optimize, troubleshoot, and analyze campaigns when hands-on management is required.
- Develop AI-driven workflows for media planning, campaign execution, optimization, and reporting.
- Evaluate and deploy AI tools and automation platforms, including Smartly, Pencil, Mutiny, custom GPTs, and Claude-powered automations.
- Plan and optimize full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging platforms.
- Develop campaign architectures, audience strategies, bidding approaches, and creative testing frameworks.
- Oversee tracking, tagging, pixels, SDKs, attribution, and conversion measurement.
- Collaborate with creative, strategy, analytics, and media leadership teams on audience insights, creative concepts, and performance data.
- Mentor and develop junior team members.
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