Director, Product Marketing

Remote - United StatesFull-TimeDirector

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

12+ years of product marketing experience.
Bachelor's degree required; a master's degree in engineering, business, marketing, or a related discipline is preferred.
Experience developing product positioning, pricing strategies, value propositions, and go-to-market plans.
Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning, and sales enablement.
Strong writing and messaging skills, including the ability to simplify complex technology.
Commercial and analytical capabilities, including competitive analysis, market research, pricing analysis, and campaign performance measurement.
Presentation and interpersonal skills, with the ability to influence senior leaders and build alignment across technical and commercial teams.
Experience in medical devices, orthodontics, dental technology, MedTech, or complex hardware and software environments is ideal.
Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology, or generative manufacturing is a plus.
Salesforce CRM and marketing analytics platform experience is a plus; 3D visualization, spatial computing, or AI experience is beneficial.

Develop differentiated positioning, value propositions, and messaging for LightForce products.
Conduct market analysis by geography and use insights to support customer adoption and market share.
Lead pricing architecture, competitive pricing analysis, value-based pricing, packaging, and portfolio strategy.
Own integrated product marketing campaigns, including segmentation, audience strategy, launch plans, and performance measurement.
Lead go-to-market strategy for new products, features, and capabilities, including launch planning, market readiness, and sales enablement.
Develop technically accurate messaging about LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design, and precision manufacturing.
Build product, competitive, clinical, and orthodontic practice economics knowledge and translate differentiation into clinical and business value.
Run competitive intelligence across aligners and stock braces and turn clinical evidence into field-ready messaging.
Partner with product management, engineering, clinical, commercial, finance, and manufacturing operations on roadmaps, pricing, and market execution.
Establish launch and campaign KPIs, analyze adoption and performance, and use market intelligence and commercial data to improve results.

View Full Description & ApplyYou'll be redirected to the employer's site