Director of Brand & Communications
New
K
KittySpoutDTC pet brands
Fully remote, full-time, based in Canada, the United Kingdom or IrelandFull-TimeDirector
SalaryUS$85,000–120,000 base per year (based on experience and expertise), plus a bonus of 10–20% of base.
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Job Details
- Languages
- Fluent in English
- Experience
- 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
- Required Skills
- Budget management
Requirements
- Have 7+ years in brand, communications or brand marketing at consumer brands; candidates with 5–6 years and strong results are also considered.
- Have built awareness and goodwill for a consumer brand through causes, events and PR, ideally from an early stage.
- Have planned and delivered brand moments end to end, on time and on budget, across multiple partners.
- Have run credible, measured nonprofit or shelter partnerships.
- Have press wins and experience turning brand moments into stories that press and customers repeat.
- Have run campaigns for a North American audience and be able to coordinate events and partners there remotely through agencies, partners and local contractors.
- Be fluent in English.
- Be willing to work overtime or weekends when needed.
Responsibilities
- Own the brand story, positioning, tone of voice, guidelines and asset library for both brands, keeping them distinct and consistent.
- Review new pages, packaging, emails and key ads, and conduct a quarterly brand audit across touchpoints.
- Choose anchor causes with the CEO and manage national and local shelter and rescue partnerships.
- Run adoption events, donation drives, pop-ups, sponsorships and other activations; track and report their impact.
- Build the yearly brand-moment calendar and run each moment end to end, coordinating partners, budgets, website and email, social, creators and press.
- Pitch press and podcasts directly or through a managed PR agency, maintain the press kit and track earned media.
- Turn customer reviews, photos and stories into brand content and build a super-fan community.
- Report brand health monthly, own the brand budget, set monthly Rocks with the CEO and write SOPs.
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