Brand & Conversion Creative Lead
New
R
Remote Talent LATAMFood and CPG
This position is only open to candidates residing in Latin American (LATAM) countries., Must overlap with US Eastern business hours, with mandatory availability from 1:00–3:00 PM ET.Part-TimeLead
SalaryAt least 2,500 USD per month
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Job Details
- Languages
- Near-native US English proficiency
- Experience
- 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
- Required Skills
- FigmaShopifyGoogle Workspace
Requirements
- Have 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
- Have experience working with US-based DTC, food, beverage, wellness, or CPG brands.
- Demonstrate strong copywriting and conversion optimization skills, including website, landing page, and product copy.
- Be able to brief, direct, and provide constructive feedback to graphic designers and other creative professionals.
- Have near-native US English proficiency and an excellent understanding of American consumer culture, conversational language, and purchase psychology.
- Be familiar with Figma, Google Workspace, and project management tools.
- Provide a creative portfolio showcasing relevant brand, copywriting, and conversion-focused work.
- Be available for approximately 15–25 hours per week, with mandatory overlap from 1:00–3:00 PM ET.
- Reside in a LATAM country.
Responsibilities
- Lead messaging and content structure for the new website, landing pages, and product pages.
- Write persuasive copy that communicates product benefits and supports conversions.
- Develop creative briefs, wireframes, visual references, and actionable feedback for the in-house graphic designer.
- Maintain a cohesive brand voice and visual identity across digital platforms, packaging, marketing materials, and customer touchpoints.
- Collaborate with the Amazon agency to improve product listings, A+ content, and Brand Store messaging.
- Review social media content and develop email campaign concepts and copy.
- Support retail and wholesale marketing collateral.
- Develop creative concepts, messaging angles, and scripts for future paid advertising campaigns and new product launches.
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