Technical SEO & GEO Specialist
Job Details
- Languages
- Fluent English required; excellent written English.
Requirements
- Have proven SEO experience for consumer-facing digital products, with measurable results in organic traffic and acquisition.
- Have strong technical SEO knowledge, including website crawling, indexing, structured data, and performance optimization.
- Have hands-on experience implementing technical SEO improvements through CMS platforms or directly within codebases.
- Have demonstrated ASO experience across both Apple App Store and Google Play.
- Understand app store keyword research, metadata optimization, localization, and conversion rate optimization.
- Have practical GEO experience improving brand visibility within AI-generated answers and recommendations.
- Have strong analytical skills and familiarity with Google Search Console, analytics platforms, App Store Connect, Google Play Console, and ASO tools.
- Be able to develop strategy and independently implement optimization initiatives.
- Be fluent in English with excellent written English.
- Nice to have: experience growing organic acquisition for subscription-based mobile applications.
- Nice to have: familiarity with web-to-app acquisition funnels, content strategies, app store policies, and review guidelines.
Responsibilities
- Own and optimize technical SEO, including crawling, indexing, site performance, structured data, and internal linking.
- Identify and resolve technical issues affecting organic search visibility and website performance.
- Develop and execute ASO strategies across the Apple App Store and Google Play.
- Optimize app store metadata, keywords, descriptions, and localized listings to improve rankings and conversion.
- Plan and execute app store listing experiments, including screenshots, preview videos, and custom product pages.
- Monitor app store performance, keyword rankings, organic installs, and conversion rates.
- Lead GEO initiatives to improve brand visibility and recommendations across AI-powered platforms and search experiences.
- Analyze how AI assistants reference and recommend products, identifying opportunities to improve visibility and brand representation.
- Collaborate with content teams on SEO-driven feature pages, comparison pages, and other organic acquisition assets.
- Define priorities, monitor performance, and continuously optimize the organic growth roadmap.