VP of Marketing (B2B SaaS)

New

Based in CanadaFull-TimeVp

SalaryCAD $180,000–$220,000, plus bonus at target

Apply NowOpens the employer's application page

Job Details

Experience: 10+ years of experience in B2B marketing, including at least 5 years in a senior marketing leadership role within a B2B SaaS organization.
Required Skills: SalesforceSEODigital MarketingHubSpot

Bachelor's degree in Marketing, Business, or a related field; an MBA is an asset.
10+ years of B2B marketing experience, including at least 5 years in senior marketing leadership within a B2B SaaS organization.
Experience in a private equity-backed business, including value creation plans, Board or sponsor reporting, and growth with EBITDA discipline.
Proven ability to build scalable demand generation engines that deliver pipeline and ARR growth while improving CAC efficiency.
Hands-on expertise in paid media, SEO, website optimization, marketing automation, and conversion rate optimization.
Experience with AEO/GEO, LLM visibility strategies, and AI tools and workflows in marketing.
Marketing analytics and attribution expertise, including dashboards, business intelligence tools, and funnel analysis.
Advanced experience with Salesforce and HubSpot, or equivalent CRM and marketing automation platforms.
Experience leading SDR teams and ABM programs in complex enterprise B2B sales cycles.
Experience leading multidisciplinary teams across content, digital marketing, events, customer marketing, and creative.
Strong commercial and financial acumen, including ARR, EBITDA, CAC, and ROI.
Executive communication skills, including presenting recommendations to senior leadership and Board audiences.

Define and execute go-to-market and marketing strategy with the Chief Revenue Officer and executive leadership.
Own the annual marketing plan and budget, allocating investment according to pipeline contribution, CAC, and ROI.
Build a multi-channel demand generation engine across digital, organic, ABM, events, partnerships, and outbound channels.
Lead the SDR function and improve alignment, messaging, lead quality, follow-up, and conversion.
Develop enterprise ABM programs and cross-sell and upsell pipeline with Client Success.
Own digital marketing across the website, paid search, paid social, email, and organic channels.
Lead SEO and AEO/GEO strategies and monitor visibility across traditional and AI search engines.
Define the marketing AI strategy and use AI for content, personalization, campaign execution, lead scoring, and analytics.
Optimize the marketing technology stack, including Salesforce and HubSpot, and establish analytics and attribution frameworks.
Present marketing performance, forecasts, dashboards, and recommendations to executive leadership and the Board.

View Full Description & ApplyYou'll be redirected to the employer's site